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Daily News: Local Digital Still Growing, Facebook’s Self-Serve Ad Creative, Google Now Is Dead

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Digital Still Growing at Traditional Media’s Expense but Direct Mail, TV Top ‘Local’ (July 19, 2017)
LSA Insider: “Despite the steady migration of dollars to digital, the top revenue categories in ‘local’ are still traditional media.”

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice (July 19, 2017)
Street Fight: “Creative Hub allows marketers to build and test mobile ads, and Facebook has recently begun to appeal to small and medium-sized businesses (SMBs).”

Google Now is dead, long live ‘the feed’ (July 19, 2017)
Search Engine Land: “Google is killing the ‘Google Now’ name but improving the underlying functionality to make it more controllable, engaging — and searchable.”

Marketers Face Challenges in Working with Location Data (July 19, 2017)
eMarketer: “A third of digital marketers said that understanding how to use location to deliver relevant mobile ads was one of the leading challenges their organization faced.”

Google Pushes into HR Software Market with Hire (July 18, 2017)
LSA Insider: “The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc.”

One month after relaunching xAd as GroundTruth, the CEO is leaving amid an ‘investigation’ (July 18, 2017)
Recode: “Dipanshu Sharma left the company Monday.”

Study: Retailers make mobile strategies top priority for back-to-school season (July 18, 2017)
Mobile Marketer: “89% of retailers will make mobile and 88% will make social their top marketing priority for back-to-school promotions.”

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions (June 29, 2017)
Press Release: “NinthDecimal announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform.”

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