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Daily News: ‘Local’ Digital Ad Revenue, MomentFeed’s ‘Menu Manager’, Small Business Saturday

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Co>Op Connect Helps Find Unknown, Available Co-op Funds (November 15, 2018)
LSA Insider: “For over 35 years, LSA’s Co-op dept has assisted local media groups in facilitating connections between local retailers and brands. The program has helped uncover millions of accrual dollars in co-op funds, as well as countless advertising opportunities.”

What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’? (November 14, 2018)
LSA Insider: “Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $49.5 billion for the first half of 2018. That compares with $40.3 billion a year ago.”

MomentFeed Announces ‘Menu Manager’ to Increase Visibility of Multi-Location Restaurant Brands Through Detailed Voice Search Results (November 15, 2018)
Business Wire: “MomentFeed today announced the availability of Menu Manager — a new solution that enables multi-location restaurant brands and franchises to quickly create and update detailed menu information to drive top social and search results that influence consumers deciding where to go for their next meal.”

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’? (November 15, 2018)
Street Fight: “Small Business Saturday has become a big event for local retailers, but new transaction data from the software company Womply suggests that revenue on that day is less outstanding than business owners may expect.”

Instagram unveils 3 new shopping features ahead of holidays (November 15, 2018)
Marketing Land: “Users will now be able find products via a business profile or video and save to a shopping collection.”

New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push (November 14, 2018)
ClickZ: “In 2018, brands are putting more advertising dollars toward social media Stories, mobile, and Amazon ads — all while maintaining or increasing budgets allocated toward traditional holiday ads such as Google Search and Facebook.”

Vendasta adds Constant Contact to Marketplace (November 14, 2018)
Vendasta: “Vendasta, a white-label software platform driven by professional marketers for delivering solutions to local businesses, today announced a technology partnership with Constant Contact®, giving access to the industry-leading email marketing platform through the Vendasta Marketplace.”

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