Daily News: Local Conversations & Crisis Management, Facebook’s ‘Loyalty Prediction’ Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018)
LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.”

PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles (April 17, 2018)
GeoMarketing: “In a national ad campaign for a beverage brand that began in Baltimore involving several stadiums, PlaceIQ and IRI are claiming have shown how a sponsorship drove $3 million in store sales.”

Report: Consumers Warm to Voice, Demand More Integrated Experiences (April 17, 2018)
Street Fight: “Shopping with voice devices like Amazon’s Echo and Google Home is on the rise, as consumers find new ways to research products, add items to their shopping lists, track packages, and reorder products all without lifting a finger.”

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases (April 17, 2018)
Marketing Land: “Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.”

Smart Speaker Ownership Grows 50% In 3 Months (April 16, 2018)
MediaPost: “Aside from the number of households with smart speakers at the moment, the sheer growth has been significant, to say the least.”

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