Daily News: Local AdTech & Privacy, YP & Bing Partnership, Digital Transformation, Local SEO Q&A

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Happens to Local AdTech in a Privacy-Focused World? (May 15, 2017)
LSA Insider: “Brands must be sensitive to customers’ privacy concerns as it relates to tracking real-world consumer behavior.”

How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies (May 15, 2017)
GeoMarketing: “Bing and YP are working closely on the strategies for how to use Cortana to get quality, targeted leads for businesses.”

What Is Digital Transformation, and What Does It Require? (May 15, 2017)
eMarketer: “Technology is the means to transformation, not an end in itself.”

Local Search Ranking Factors Follow Up Q&A with Darren Shaw (May 12, 2017)
LSA Insider: “LSA had over 100 questions during last week’s local SEO webinar with Moz and Whitespark Inc. Here are some answers.”

The Evolution of Location-Based Targeting (May 12, 2017)
Street Fight: “‘Geofencing’ has become a catchall for a basic location identification tactic, but it is much more nuanced than that.”

Survey: Only 24 percent of SMBs seeing positive ROI on Facebook (May 11, 2017)
Marketing Land: “But most were spending less than one hour per week on their Pages.”

JGSullivan Interactive, Inc. Adds Talent with Appointment of Greg Ratliff as Director of Technical Engineering (May 11, 2017)
Press Release: “Greg Ratliff joins JGSI as Director of Technical Engineering to provide technology platform development support for the organization’s growing customer base.”

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