Daily News: Listings in Europe, “Best” Searches Grow on Google, YP Canada Leadership Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Getting Location Data Right Can Be the Key to European Expansion (August 1, 2017)
LSA Insider: “Structured location data is crucial to your business but there are differences between the European and U.S. markets.”

After Some Challenging Pivots, Moz Digs Deeper for Growth (August 1, 2017)
Street Fight: “It’s been an interesting year for Moz, the Seattle-based SEO-consulting and content marketing company.”

Think With Google: Mobile Searches For ‘Best’ Have Grown 80 Percent Since 2015 (August 1, 2017)
GeoMarketing: “Shoppers are doing more research on smartphones and they’re more likely to purchase from companies who customize information to their location.”

YP Canada Says Goodbye to Julien Billot (July 31, 2017)
LSA Insider: “YP Canada has parted ways with CEO Julien Billot amid concerns the company’s path to digital transformation has stalled.”

Locadium: a new ‘point solution’ to monitor GMB listings changes (July 31, 2017)
Search Engine Land: “Tool from LocalSEOGuide tracks changes to local listings on Google.”

Discovery Buys Scripps Networks For $14.6B (July 31, 2017)
TVNewsCheck: “The combined company will have nearly 20% of ad-supported pay-TV viewership in the U.S.”

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads (July 27, 2017)
Fox Business: “Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business.”

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