Daily News: Lift from Programmatic, Weather’s Impact on Ads, NYC Park Exploring Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Programmatic Providing Up To 79% Lift in Offline Conversions (August 25, 2016)
LSA Insider: “The volume of ads bought and sold through the programmatic marketplace rose over 150% in the last year.”

How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix (August 25, 2016)
GeoMarketing: “Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind.”

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns (August 25, 2016)
Street Fight: “As merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes.”

NYC’s Bryant Park Uses Location Data for Insights on Its Visitors (August 24, 2016)
AdAge: “Bryant Park’s governing corporation is using PlaceIQ data about park goers in its sales pitches.”

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites? (August 24, 2016)
Marketing Land: “After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned.”

UpSnap Elects New Chairman of the Board and Announces Second Quarter 2016 Financial Results (August 24, 2016)
Press Release: “UpSnap a leading provider of mobile advertising solutions, today announced its second quarter (Q2) financial results for the three-month period ended June 30, 2016.”

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