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Daily News: Key “Local” News, Weather’s Impact on Foot Traffic, About “Mobile Prodigies”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

2016 Is Ending with a Number of Key Announcements in “Local” (December 19, 2016)
LSA Insider: “In many ways, these announcements are laying the ground work for the industry’s direction in 2017.”

How Weather Shaped Brick-And-Mortar Foot Traffic In 2016 (December 19, 2016)
GeoMarketing: “Foursquare finds that rain, sunshine and even some of the most extreme conditions can’t keep Americans away from cocktails, churches and Chinese food.”

Retailers Are Moving Away from Newspapers This Holiday Season (December 19, 2016)
eMarketer: “Newspaper ad spending by retailers is off sharply this holiday season, Kantar data shows.”

Finding Success as a Digital Agency, DAC Group Expands Deeper Into Europe (December 19, 2016)
Street Fight: “Toronto-based DAC Group has undergone a pretty remarkable print-to-digital transformation over the past five years.”

Mobile Prodigies And In-Store Shopping: The Smartphone As Muse, Stylist, Retail Inspiration Hub (December 15, 2016)
MediaPost: “Mobile Prodigies view smartphones as an environment for organizing their lives.”

Vancouver-based RTOWN and LocalSphere announce digital marketing merger (November 28, 2016)
Press Release: “Two Vancouver-based digital marketing companies are joining forces to help local businesses succeed.”

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