Daily News: Introducing, 2016 Marketing Budget Trends, Local Search Behavior Changing

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.

LSA Expands Small Business Digital Marketing Education with Website (January 26, 2016)
Press Release: “To help demystify digital marketing for small businesses, LSA launched on Sunday, January 24 at the organization’s LSA Bootcamp event in Austin, Texas.”

2016 Marketing Budget Trends, by Channel (January 26, 2016)
Marketing Charts: “6 in 10 business leaders reported planning to increase their email marketing spending this year, the broadest consensus of the all the channels measured.”

As Local Search Behavior Evolves, Marketing Spending Will Follow (January 26, 2016)
Street Fight: “Local marketers and merchants — and the tech and services companies that support them — have to recast their notion of what constitutes search.”

Havas: Consumers Demand Corporate Social Responsibility (January 25, 2016)
MediaPost: “Two in three consumers believe that businesses are just as responsible as governments for driving positive social change and 71% believe companies have a responsibility to do more than just generate profit.”

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