Daily News: Internet Users & Social Media, In-Store Shoppers & Technology, Social Media in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 71% of U.S. Internet Users Access Social Media at Least Once a Month (March 21, 2018)
LSA Insider: “Social media has grown to be one of the primary forms of digital marketing, with social ad spending expected to reach over $26 trillion in 2018.”

Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores (March 21, 2018)
LSA Insider: “The secret to avoiding complete retail devastation is by embracing the digital strategies that made e-commerce so dominant.”

More Marketers Say Buyers Are Revealing Themselves Early in Their Journey (March 21, 2018)
Marketing Charts: “The findings are somewhat surprising given the conventional wisdom that much of the B2B buyer’s journey is complete before approaching a vendor.”

In-Store Shoppers Lean On Technology, Want To Be Left Alone (March 20, 2018)
MediaPost: “About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important.”

Social media in 2018: Time to grow up or get out (March 20, 2018)
Marketing Land: “Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization.”

The Fundamentals of Influencer Marketing (March 20, 2018)
Search Engine Journal: “A 2016 study by TapInfluence and Nielsen Catalina Solutions revealed that influencer marketing generates 11 times the ROI of traditional digital marketing.”

Three Ways Marketers Can Prepare for the Voice-Connected Consumer (March 20, 2018)
GeoMarketing: “Marketers need to transition their brand from “voice-friendly” to “voice-focused,” writes Chatmeter CEO Collin Holmes.”

Google stops showing zero search results for time, calculations & conversions (March 20, 2018)
Search Engine Land: “After only a week of experimenting with showing only a single answer, Google is putting that test on hold.”

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