Daily News: Internet Trends Report, Marketers & Location Data, GMB Removes Anonymous Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

E-commerce highlights from Mary Meeker’s Internet Trends report (May 31, 2018)
Marketing Land: “A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety of online retail trends, from growth and product search to online retail advertising and the role of social platforms driving online sales.”

Study: 82% of marketers plan to boost use of location data (May 30, 2018)
Mobile Marketer: “The study suggests that while many marketers understand the promise of location data, figuring out how to efficiently gather and use this information is still difficult.”

Search and direct mobile navigation surpass Facebook as traffic referrers (May 30, 2018)
Search Engine Land: “The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.”

Where we’re going, we won’t need websites (May 30, 2018)
Search Engine Watch: “As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak.”

Google My Business Reportedly Removes Anonymous Reviews (May 30, 2018)
Search Engine Journal: “Google My Business appears to have stopped counting anonymous reviews toward a business’s overall rating.”

Geotargeting bottom feeders threaten entire data ecosystem (May 30, 2018)
MarTech Today: “NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.”

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