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Daily News: Internet Drives In-Store Buys, comScore & xAd Partnership, Ads Coming to Local Pack

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: Internet Influence over In-Store Shopping Grows (June 22, 2016)
LSA Insider: “The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases.”

xAd Steps Up Its In-Store Attribution Game With comScore (June 22, 2016)
GeoMarketing: “The new metrics tool, comScore Location Lift in xAd, promises to show advertisers how campaign delivery influenced store visitation based on actual foot traffic.”

Mobile Advertising Network InMobi Settles FTC Charges It Tracked Hundreds of Millions of Consumers’ Locations Without Permission (June 22, 2016)
FTC: “Singapore-based mobile advertising company InMobi will pay $950,000 in civil penalties and implement a comprehensive privacy program.”

Google confirms ads coming to Local Pack (June 22, 2016)
Search Engine Land: “Google discussed the ad placement — potentially a major development for local marketers — at SMX Advanced.”

10 ways to increase your social media engagement like never before (June 21, 2016)
Marketing Land: “To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain them, inspire a reaction and spark intrigue.”

Neighborhood watch: Online startups tackle local news (June 21, 2016)
AP: “A handful of new startups are tackling a thorny problem that AOL couldn’t solve with zillions of dollars: covering local news in different cities without going broke.”

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