Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019)
Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands.”

Content may be king, but context is queen (March 19, 2019)
Marketing Land: “We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the content.”

Why digital out-of-home should be integrated into your 2019 marketing mix (March 19, 2019)
MarTech Today: “With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics.”

Bing Ads Editor releases updates to make Google Ads imports faster, easier (March 19, 2019)
Search Engine Land: “Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. The enhancements focus on reliability, speed and parity.”

Advertisers Spend More on Native, but Favor the Same Formats (March 18, 2019)
eMarketer: “The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.”

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