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Daily News: InMobi to pay $1 million, Challenge of Proving ROI in Search, #SFSW16 Video

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

#SFSW16 VIDEO: At the Intersection of Travel and Local (June 24, 2016)
Street Fight: “At Street Fight Summit West in San Francisco earlier this month, San Francisco Chronicle business editor Owen Thomas sat down with Aaron Zifkin, director of North American operations for Airbnb, to talk about how some of the lessons that the company was learning in the travel vertical could also be applied to local marketing and tech.”

Digital Video Ad Spend Still Growing, But Will Level Out (June 23, 2016)
Media Post: “Digital video advertising remains on a fast track for growth, but its trajectory is slowing. Nevertheless, a new study from eMarketer shows how U.S. digital video ad spend will likely play out in the next four to five years.”

How Does Google’s Local Search Algorithm Work? (June 23, 2016)
Local SEO Guide: “Local SEO is a fickle beast. Not only do you have to worry about traditional SEO around a businesses website, but you also have to worry about traditional local signals like Google My Business, citations and reviews. This creates a real challenge: how do you prioritize not just your Local SEO operations but your investment in Local SEO?”

Search Still Too Difficult for Some to Prove ROI (June 23, 2016)
Search Marketing Daily: “Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday.”

InMobi to pay nearly $1 million following FTC charges of location tracking deception (June 22, 2016)
Marketing Land: “Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their locations without knowledge and consent.”

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