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Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018)
LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail technology and the reasons for coming into stores.”

Measuring the Influence of Local Organizations Entails Multiple Metrics (January 17, 2018)
LSA Insider: “When every city is a unique marketplace, understanding the scope of individual organizations is a complex process.”

Study: Facebook Expected to Account for 23% of Digital Ad Spend in 2018 (January 17, 2018)
LSA Insider: “Facebook is also predicted to take in $1 of every $10 spent on both digital and nondigital advertising combined.”

The Google Speed Update: Page speed will become a ranking factor in mobile search (January 17, 2018)
Search Engine Land: “Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.”

Should Local Businesses Ask for Reviews? (January 17, 2018)
Street Fight: “It’s safe to say though that many sites have been fairly lenient about asking for reviews, some going so far as to encourage the practice.”

Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant (January 17, 2018)
GeoMarketing: “Marketers need to think about how they can become a voice assistant’s preferred answer.”

Lots of Facebook News — But Little Progress in Local (January 17, 2018)
Street Fight: “Facebook seems to be separating elements of what has been the local media business model for both traditional and digital media.”

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