Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018)
LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For the second year in a row, the “Advertising & Marketing” category made up the largest segment of featured companies, with 480 companies composing over 10% of the list.”

Counting the Dots: The Underexploited Potential of “Good Enough” Location Data (August 27, 2018)
LSA Insider: “A variety of technologies can estimate the location of a customer on their journey both towards and ultimately within a brick and mortar store. Much emphasis has been placed on the location accuracy of the competing technologies, the expectation being that more precise dots will yield a more precise representation of the customer journey when connected.”

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience (August 27, 2018)
Street Fight: “According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is even more common among millennials. Ninety-two percent of consumers in that group said they have tried “near me” searches on their mobile devices.”

Facebook adds pixel to Groups so marketers can track engaged audiences (August 27, 2018)
Digiday: “The feature is another reason for Facebook advertisers to pay more attention to groups as user growth of Facebook’s news feed has slowed. It also aligns with CEO Mark Zuckerberg’s company focus on community.”

Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses (August 24, 2018)
GeoMarketing: “Going “direct to SMB” has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide’s Andrew Shotland.”

Forrester report: Video ad spending expected to hit $103B in 2023 (August 24, 2018)
MarTech Today: “Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That number is up from $90.7 billion this year.”

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