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Daily News: Inaccurate Location Data, Customer Loyalty and Local Search, Brand Interactions on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Cost of Bad Location Data: More than $1,000 in This Case (January 29, 2018)
LSA Insider: “LSA’s own Greg Sterling relays his recent Macy’s experience, and how it cost the retailer a $1,000+ sale.”

Do SMBs Want All-in-One Cloud Solutions? (January 29, 2018)
LSA Insider: “Companies selling digital solutions to small-businesses have long chased the notion that SMBs want sellers to “make it easy for them” and wrap up the media products they need into one turnkey solution.”

MatchCraft Offers Agencies Dynamic Optimization for Paid Search (Sponsored) (January 29, 2018)
LSA Insider: “It takes a lot of time and complex calculations to manage a search display or social campaign.”

Customer loyalty: A key ingredient for successful local search results (January 29, 2018)
Search Engine Land: “Loyalty in local search is about being top of mind when choices need to be made and friends ask for recommendations.”

Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else (January 29, 2018)
Geomarketing: “In the ‘age of assistance,’ consumers are turning to their mobile devices for help more often — via both text and voice.”

Selling to Multi-Location Brands: Sizing Up the Prospects (January 29, 2018)
Street Fight: “Multi-location brands have been a little slower to embrace digital technologies in support of their local marketing and advertising than SMBs.”

Why top social media experts say Facebook’s News Feed change is no big deal (January 29, 2018)
Marketing Land: “Contributor Mark Traphagen explains why so many social media experts are remaining calm.”

John Jordan Joins Vendasta’s Executive Team as EVP of Partner Development (January 26, 2018)
Vendasta: “John joins Vendasta’s expanding executive team to grow and nurture the company’s enterprise partnerships.”

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