Daily News: Improving the Mobile Experience with Deep Linking, Video Ads More Annoying on Mobile

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Deep Linking Advances Mobile Web & Mobile App Interplay (August 10, 2015)
LSA Insider: “The nature of deep linking allows the web (and even more importantly, the mobile web) to provide the experiences we desire, right as we desire them, based on the context.”

Mobile vs. PCs: Where Are Video Ads More Annoying? (August 10, 2015)
eMarketer: “Advertisers risk annoying viewers with video ads, and a recent survey indicates that this was more true for mobile devices than desktops and laptops.”

Exploring Video’s Impact on SMBs: Q&A with Brian Russell of MDS (August 10, 2015)
LSA Insider: “We had a chance to discuss the local/SMB shift to online video with Brian Russell, COO at Media Distribution Solutions (MDS), the providers of a private labeled wholesale turnkey video solution called BetterVideo.”

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe (August 10, 2015)
Street Fight: “With the company’s recent launch of its new white-label site builder Mono V5, Street Fight recently caught up with the company’s CEO Louise Lachmann to talk about how Mono has evolved.”

Back-to-School Still Means Back to the Store (August 10, 2015)
eMarketer: “91% of US parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites and 7% mobile shopping apps.”

Omnichannel Approach Key To Combatting Slow Foot Traffic (August 9, 2015)
GeoMarketing: “As e-commerce and online store traffic grows, physical in-store traffic has been declining for retailers around the country, but some companies are combatting that decline with omnichannel strategies.”

Google ‘Viewable’ Patent Verifies Ads, Content In View (August 7, 2015)
MediaPost: “The Mountain View, Calif. company, has updated a patent application with the U.S. Patent & Trademark Office describing a technique to determine whether a specific point on a Web page — not just an ad — is viewable through the browser window.”

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