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Daily News: Importance of SMB Websites, Ad Exec Roadblocks, How Brands Build a Voice Search Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

SMB Websites Can’t Be Replaced by Earned & Paid Media – Here’s Why (November 20, 2017)
LSA Insider: “SMB websites can’t be replaced by earned or paid media because most consumers seek company webpages on the path to purchase.”

Advertising Execs Point to Resource Challenges As Their Biggest Roadblocks on the Job (November 20, 2017)
Marketing Charts: “44% of advertisers overall complained of the lack of staff and talent needed to execute marketing properly.”

How Brands Can Build A Compelling Voice Strategy (November 20, 2017)
GeoMarketing: “It’s not enough just to build an Alexa skill; discoverability is the name of the game in this ‘new world’ of SEO.”

How America’s top marketers are leading business transformation (November 18, 2017)
The Drum: “For companies to succeed in today’s climate, they must cede control to their customers and work with them to shape new business practices and corporate identities.”

Digital Media Struggles To Hit Revenue Goals (November 17, 2017)
MediaPost: “Numerous announcements this week reveal digital media companies are struggling to make the revenue they were hoping for.”

Two years after going public, Square is now worth more than Twitter (November 17, 2017)
Recode: “Jack Dorsey’s payments company has edged past Jack Dorsey’s tweeting company.”

Meet Chatbase, Google’s Answer To Analyzing Chatbots (November 17, 2017)
Media Post: “Google opened Chatbase to all developers, offering a free analytics cloud service that analyzes and optimizes any type of chatbot program.”

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