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Daily News: Importance of Local SEO, New Blis Location Data Tool, Digital Ad Spending Beats TV

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Infographic: The Importance of Local Search Marketing in 2017 & Beyond (December 5, 2017)
LSA Insider: “This infographic outlines why local search marketing remains one of the most important forms of digital marketing for all businesses.”

Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments (December 5, 2017)
AdExchanger: “UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data.”

Getting Consumers’ Attention Across Every Screen They Have at Home (December 5, 2017)
eMarketer: “Marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.”

Ten predictions for digital media in 2018 (December 4, 2017)
TechCrunch: “Peter Csathy Chairman of CREATV Media, a media innovation and advisory firm provides his ten predictions for 2018.”

2017 was the year digital ad spending finally beat TV (December 4, 2017)
Recode: “We’ve been headed here for a while but this was the year advertisers spent more on digital than traditional TV.”

Google Expands Local Q&A To Desktop Search, Fueling Ability To Share Answers (December 4, 2017)
MediaPost: “Google has expanded the local Question & Answer feature on desktop through Google My Business, which rolled out in in August.”

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