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Daily News: Importance of Landing Pages, Power of Local Video, Marketers Want to Understand Customers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 

Dedicated Landing Pages: The Key to Happy Conversion Rates (April 12, 2016)
LSA Insider: “Your landing pages should focus on one goal, have quality messaging (and design), and you should test your efforts.”

Twitter’s Stacy Minero: Local Is A ‘Super Power’ (April 12, 2016)
GeoMarketing: “The average digital consumer has an attention span shorter than that of a goldfish. But compelling videos with a local tie-in can cut through the noise.”

Better Understanding Customers A Top Priority And Challenge For Marketers (April 12, 2016)
Marketing Charts: “Marketers’ top priority this year is enhancing their knowledge of their customers’ needs, attitudes and motivations.”

Springbot Integrates Selling Power Of Instagram, Email For SMBs (April 11, 2016)
MediaPost: “Springbot released two new product features on Friday to help Magento and Shopify retailers engage with consumers via social and email marketing.”

SocialRadar’s PlaceKit promises more accurate location data for business and storefront locations (April 11, 2016)
TechCrunch: “SocialRadar‘s new PlaceKit promises to offer such accurate location data that it can even tell you where the entrance doors to these businesses are located.”

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