Daily News: Importance of Consumer Data, Mobile Payments to Triple in 2016, Small Brands Embracing Programmatic

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

As Data Grows More Valuable, Marketers Seek New Ways to Secure It (October 26, 2015)
Ad Age: “Outside of hacking, questions proliferate on how much to share voluntarily.”

Mobile Payments Will Triple in the US in 2016 (October 26, 2015)
eMarketer: “Nearly one in five smartphone users will use mobile payments by next year.”

Facebook Says Nearly One Third of Online Shopping Transactions Are On Mobile Devices (October 26, 2015)
Wall Street Journal: “New data from Facebook suggests that consumers are rapidly growing more comfortable shopping with mobile devices, particularly younger demographics–which could have implications for advertisers and retailers during the upcoming holiday shopping season.”

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season (October 25, 2015)
AdWeek: “While major brands have used big data for a while, the strategies are also beginning to benefit smaller retailers around the country, underscoring how automated marketing continues to gain traction.”

CRM: Selling SMBs Something They Don’t Yet Know They Need (October 24, 2015)
LSA Insider: “The challenge for vendors and sales channels is that most SMBs don’t yet recognize they need CRM tools.”

Location-Based Marketing Segment Set to Soar (October 22, 2015)
Destination CRM: “Location-based marketing will be a $43.3 billion market by 2019, said Asif R. Khan, president of the Location Based Marketing Association.”

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