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Daily News: Impact of VR & AR on Local, Mobile’s Influence In-Store, Data Poised to Transform Local

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Will Virtual & Augmented Reality Impact Local Marketing? (March 1, 2016)
LSA Insider: “Virtual Reality (VR) and Augmented Reality (AR) are compelling technologies that have a range of uses that haven’t fully emerged.”

Geomagnetic Platform IndoorAtlas Does Extensive Deal With Yahoo Japan (March 1, 2016)
Marketing Land: “Company enables indoor location and wayfinding by reading magnetic fields.”

What’s Mobile’s Influence In-Store? (March 1, 2016)
Marketing Charts: “Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping, according to a series of recent studies.”

How Data Is Poised to Significantly Transform Local Marketing (March 1, 2016)
Street Fight: “This is the year when our industry effectively leverages data integration across the marketing ecosystem.”

LSA16: Thumbtack, Facebook, Google, Yelp, HubSpot to Address SMB Marketing & Retention (February 29, 2016)
LSA Insider: “LSA16 brings a practical focus to sales, retention, product packaging and other critical issues facing SMB marketing providers.”

Facebook ‘undisputed leader’ in mobile advertising, study shows (February 29, 2016)
Fierce Developer: “Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.”

Brands Like Le Pain Quotidien Are Using Geo-Data To Identify And Address ‘Haters’ (February 29, 2016)
GeoMarketing: “The global café chain was experiencing complaints about the taste of its lemonade in one specific area, while elsewhere among its 220 locations, reviews were terrific.”

In battle with Google and Facebook, more publishers join forces (February 29, 2016)
Digiday: “Growth and ad dollars are getting harder to come by, which is leading many publishers to find safety — and cash — in numbers.”

Most Mobile Marketers Are Using Location, But How Do You Do It Right? (February 29, 2016)
Marketing Land: “With so many marketers using location-based mobile targeting, it’s time to either jump on board or step up your strategy.”

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search (February 29, 2016)
Search Engine Land: “Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience.”

ReachLocal Wins 3 Google AdWords ANZ Premier SME Partner Awards (February 23, 2016)
Press Release: “ReachLocal Australia announced that it has won three of the Google AdWords ANZ Premier SME Partner (PSP) Awards.”

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