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Daily News: Impact of Price on SMB Churn, New Disruptive Beacon Tech, Google’s Accelerated Mobile Page

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.

Data: Impact of Product Pricing on SMB Advertiser Churn (February 11, 2016)
LSA Insider: “Based on new data from Vendasta, there is a correlation between product pricing and SMB advertiser churn.”

The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing (February 11, 2016)
Street Fight: “Eddystone-URL, also called the Physical Web, follows the unstoppable trend toward lessening friction, and will ultimately be the dominant beacon technology.”

Just in Time for Valentine’s Day: How Digital Ads Target Couples in the Same Household (February 10, 2016)
GeoMarketing: “Cross-device marketing, or ‘XD’, allows advertisers to reach individual users across the multiple devices they own, such as desktops, laptops, tablets, smart phones, and even video game consoles.”

Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile (February 10, 2016)
Marketing Land: “Despite mobile ad revenue growth, user growth was flat vs. the third quarter at 320 million MAUs.”

The Past And Future of Local Discovery (February 10, 2016)
Skift: “To help walk us through what’s happening with local discovery, we sat down with Dennis Crowley, co-founder and executive chairman of Foursquare, and his colleague Sarah Spagnolo, editor at large for the company and a veteran of travel publishing.”

With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web (February 10, 2016)
AdAge: “Google is finally ready to go wide with its Accelerated Mobile Page initiative, allowing any participating publisher to deliver content at lightning-quick speed through the mobile web.”

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