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Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017)
LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.”

Will People Still Be Googling in 50 Years? (November 13, 2017)
eMarketer: “When asked which tech company is most likely to exist in 50 years, a third of US internet users said Google.”

Google Local Service Ads: Ready for Primetime (November 13, 2017)
Street Fight: “While the expansion into additional U.S. markets was noteworthy, the change from ‘Home Services’ to ‘Local Services’ portends a much broader category rollout imminently.”

Facebook Relaunches Its Events App As ‘Facebook Local’ — Finally (November 11, 2017)
LSA Insider: “Facebook has retooled and relaunched what was previously a stand-alone Events app and dubbed it ‘Facebook Local.’”

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022 (November 10, 2017)
Adweek: “That’s a 28.6 percent compound annual growth rate.”

Digital Publishing Demands Radical Change (November 10, 2017)
MediaPost: “We’ve all seen the growing reports of fraudulent banner and video impressions, a shift to mobile consumption with declining CPMs for publishers and ‘fake news’ sites.”

Waze partners with Homesnap on geotargeted real estate listings (November 8, 2017)
Mobile Marketer: “Waze Ads by Homesnap lets agents reach potential buyers who are driving around nearby homes that are listed for sale.”

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