Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017)
LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.”

Will People Still Be Googling in 50 Years? (November 13, 2017)
eMarketer: “When asked which tech company is most likely to exist in 50 years, a third of US internet users said Google.”

Google Local Service Ads: Ready for Primetime (November 13, 2017)
Street Fight: “While the expansion into additional U.S. markets was noteworthy, the change from ‘Home Services’ to ‘Local Services’ portends a much broader category rollout imminently.”

Facebook Relaunches Its Events App As ‘Facebook Local’ — Finally (November 11, 2017)
LSA Insider: “Facebook has retooled and relaunched what was previously a stand-alone Events app and dubbed it ‘Facebook Local.’”

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022 (November 10, 2017)
Adweek: “That’s a 28.6 percent compound annual growth rate.”

Digital Publishing Demands Radical Change (November 10, 2017)
MediaPost: “We’ve all seen the growing reports of fraudulent banner and video impressions, a shift to mobile consumption with declining CPMs for publishers and ‘fake news’ sites.”

Waze partners with Homesnap on geotargeted real estate listings (November 8, 2017)
Mobile Marketer: “Waze Ads by Homesnap lets agents reach potential buyers who are driving around nearby homes that are listed for sale.”

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