Daily News: How Mobile is Impacting Digital Marketing, New SMB Churn Data, Myths of Mobile Responsive

How Mobile Usage is Impacting Digital Marketing (August 31, 2015)
LSA Insider: “With 92% of all mobile phones expected to be smartphones in 2017 (BIA/Kelsey), the shift to connected mobile devices is having a profound impact on digital advertising and marketing.”

Where Do My Friends Fit Into My Local Search? (August 31, 2015)
Street Fight: “A longstanding question has re-emerged lately in the tech blogosphere: Do direct social connections add value to finding things to do, see, or buy locally?”

Digital Natives Still Spend More Time with Traditional Media (August 31, 2015)
eMarketer: “According to June 2015 polling by PricewaterhouseCoopers (PwC), traditional TV sets are the primary device used by 24% of children and teens in the US to consume content.”

Dex Media Announces Appointment of James McCusker as Chief Revenue Officer (August 31, 2015)
Press Release: “Dex Media, Inc. one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses, today announced the appointment of James McCusker as executive vice president and chief revenue officer.”

The Consumer-SMB Divide: 50% of Local Sites Not Mobile Ready (August 29, 2015)
LSA Insider: “Ironically, just as responsive design is being widely embraced it’s being questioned.”

Google Plunges Into Home Services Market (August 28, 2015)
Wall Street Journal: “Google Inc. is pairing prescreened professionals – plumbers, electricians and other local home-service providers – with desperate clients.”

Yahoo: The Decline Of The Mobile Browser Is A Threat To Search (August 28, 2015)
Marketing Land: “Yahoo reported that time with apps continues to grow, while mobile browser time continues to decline.”

Google: 52% of SMB Customer Churn Is Controllable, 48% Is Not (August 27, 2015)
LSA Insider: “The 52% “controllable churn,” Google said that these customer losses are entirely preventable.”

The 7 Myths of Responsive Web Design (August 27, 2015)
LSA Insider: “Over the years, a number of different myths have emerged around responsive. And many of these are resurfacing today as brands evaluate the effectiveness of their responsive experiences.”

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