Daily News: How Baskin-Robbins Uses Location, Omnichannel in 2017, Marketing ROI Stats Are In

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Baskin-Robbins Sells Ice Cream In Winter (January 9, 2017)
GeoMarketing: “It helps that Baskin-Robbins has a line of warm desserts — and location targeted ads to get customers in from the cold.”

Omnichannel 2017: Amazon and Walmart Make Moves (January 9, 2017)
eMarketer: “Early developments announced in the first week of 2017 signal that omnichannel continues to be the watchword for the retail industry.”

What Facebook’s Head of Advertising Wants to See Happen in 2017 (January 7, 2017)
Adweek: “A close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in their daily lives nearly as much as they should.”

ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social (January 6, 2017)
MediaPost: “Of the marketers surveyed, the top spot for “excellent” ROI went to email with 27%, and second spot went to SEO with 20%.”

Choosing an attribution model: When, not which (January 6, 2017)
Search Engine Land: “As more attribution models are created, it becomes more difficult to understand which one is the right one.”

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