Daily News: Honesty on Social Media, Visual & Voice Search in SEO, LinkedIn’s New Groups Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New Tech Adoption Index Podcast: “Humans Aren’t Resources” (August 20, 2018)
LSA Insider: “Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and generating ample press for its approach to disrupting the payroll and HR space.”

Consumers Expect Brands to Be Open and Honest on Social Media (August 20, 2018)
eMarketer: “In a new study from Sprout Social, consumers singled out brands as the group with the greatest responsibility to be “transparent” on social media, a broad term but one that the survey suggests includes honesty, openness, clarity and even authenticity.”

How Visual and Voice Search Are Revitalizing The Role of SEO (August 20, 2018)
Search Engine Land: “Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.”

LinkedIn set to launch redesigned Groups platform by end of August (August 17, 2018)
Marketing Land: “The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest updates.”

Google Has New Snippets for Comparison Searches (August 16, 2018)
Search Engine Journal: “Similar to how Google displays featured snippets for individual topics, Google can now display a featured snippet that details the differences and/or similarities between two things.”

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