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Daily News: Home Advisor Wants Angie’s List, 19% Have “Digital Maturity” Plans, Bargain Marketing Platforms

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Home Advisor Parent IAC Wants to Buy Angie’s List to Build Home Services Power House (November 12, 2015)
LSA Insider: “Home Advisor, announced a direct bid to Angie’s List shareholders of $8.75 per share — essentially a hostile takeover attempt worth more than $500 million.”

Study: Only 19% of Companies have “Digital Maturity” Plans (November 12, 2015)
LSA Insider: “Digitally “mature” organizations are more likely to engage with a variety of data and tools that help them better understand the impact of digital efforts.”

Which Brands Are Offering Consumers the Simplest Experiences? (November 12, 2015)
Marketing Charts: “7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications.”

Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr (November 12, 2015)
Street Fight: “HomeKeepr’s recommendations are submitted by local businesspeople intimately acquainted with the home and area: real estate agents.”

Co-Op Advertising Programs Popular with SMBs (November 11, 2015)
BIA/Kelsey: “Co-op advertising programs are popular with SMBs, particularly SMBs who spend more annually on advertising and marketing.”

Here Are A Dozen Bargain Marketing Platforms for SMBs (November 11, 2015)
Marketing Land: “For free or less than $100/month, cash- and time-starved small- and medium-sized businesses can amplify their marketing efforts.”

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