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Daily News: Helping SMBs Reach New Markets, Acquisio & RBC Partner, The Rise of “SMB OS”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Ways to Break the Barriers of Hyperlocal & Reach New Markets (July 25, 2017)
LSA Insider: “Here are five ways you can help businesses expand their markets and reach more potential customers.”

Acquisio Announces Strategic Deal to Help RBC Small Business Clients Advertise Online (July 25, 2017)
Press Release: “RBC small business clients will now have access to Promote, an easy way for businesses to manage their advertising online.”

But did it work? Ad measurement companies are thriving (July 25, 2017)
Digiday: “Although ad tech vendors are perpetually cratering and getting acquired for pennies on the dollar, ad measurement companies are having a moment.”

How Bad Was Amazon Prime Day For Retail Foot Traffic? (July 25, 2017)
GeoMarketing: “Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing.”

Is Facebook’s revenue growth finally slowing down? (July 25, 2017)
Recode: “Facebook has been warning of a “meaningful” revenue slowdown for a year, and it hasn’t arrived…yet.”

Building a Local Stack: The Rise of ‘SMB OS’ (July 25, 2017)
Street Fight: “SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising.”

Google Increased Its Paid Clicks by 52 Percent in the Second Quarter (July 24, 2017)
AdWeek: “Advertising revenue totaled $22.67 billion.”

Facebook Tops Brand Visibility, Usage (July 21, 2017)
MediaPost: “Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%).”

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