Daily News: Harnessing “Social Proof,” Customer Experience is Top Priority, Ad Blocking Estimates

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How to Harness the Power of ‘Social Proof’ for Your Clients (February 15, 2017)
LSA Insider: “Social proof is when a person does not know how to act in a certain situation and watches what other people are doing, and then imitate their actions.”

Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond (February 15, 2017)
Marketing Charts: “22% of company marketers surveyed indicated that optimizing the customer experience would be their most important opportunity this year.”

Where Home Phone Convenience Will Meet the Intelligence of Voice-Assisted Search (February 15, 2017)
Street Fight: “Smart home devices offer huge implications for tech companies, consumers, marketers, and those of us who still cling to our home phones.”

A Window Is Opening To Give Publishers Control Over Their Audiences (February 15, 2017)
AdExchanger: “The formation of a shared first-party ID from Digitrust and server-side header bidding is bring more audience ownership back to publishers.”

eMarketer Scales Back Estimates of Ad Blocking in the US (February 15, 2017)
eMarketer: “Ad blockers still make up more than one-quarter of internet users.”

How Crate And Barrel Is Revamping Its In-Store Analytics (February 14, 2017)
GeoMarketing: “Former Guess marketing exec is giving Crate and Barrel’s mobile approach a major overhaul.”

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