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Daily News: Guide to Selecting SEM Partners, the Email Marketing Wars, Google Testing Hands-Free Payments

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Free Report: Guide to Selecting an SEM Technology Platform for Local Sales Organizations (March 3, 2016)
LSA: “Local sales organizations can utilize the information in this document to help accelerate time to market, improve efficiency and build a short list of potential platform partners, if that’s the intended go-to-market approach.”

Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’ (March 3, 2016)
Street Fight: “If people in your company find themselves saying: ‘it’s hard to sell to small business owners because they just don’t have the time to engage with us’ you’re probably using the wrong approach to winning their trust and business.”

Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone (March 2, 2016)
Marketing Land: “Facebook has announced a new montage-video product for small businesses, Your Business Story.”

Google Testing Hands-Free, Bluetooth-Enabled Mobile Payments (March 2, 2016)
Google: “Google is piloting a new payment app in California.”

How Do Consumers Really Feel About Advertising? (March 2, 2016)
Adweek: “A report from digital marketing company eZanga examines how different demographics interact with ads and their preferences.”

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