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Daily News: Growth of Co-Op Ad Funds for Digital, SMBs Spending Most on Social Media

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Data: 69% of Co-Op Advertising Programs Offer Digital Marketing Funds (August 19, 2015)
LSA Insider: “These co-op programs vary in type, but according to the study, about 69% of them offer digital marketing funding.”

SMBs Now Spend More On Social Than Any Other Category (August 19, 2015)
GeoMarketing: “From Facebook to Twitter to LinkedIn to Pinterest, social media seems to command everyone’s attention right now, so it should be of little surprise that these sites are also attracting more ad spending from SMBs than any other media channel, according to BIA/Kelsey.”

Small-Business Data Still Floats Outside of the Cloud (August 19, 2015)
eMarketer: “Minority of SBOs use data centers and the cloud but many have cut back on customer data analysis.”

Digital Media Consumption Is Booming as Investment Floods In (August 19, 2015)
The Wall Street Journal: “According to data from online measurement firm comScore, the total amount of time spent with digital media in the U.S. increased by a whopping 49% over the past two years, driven largely by the use of non-desktop devices.”

Urgent.ly: Roadside Assistance in the Mobile, On-Demand World (August 19, 2015)
LSA Insider: “The smartphone has opened the door to an on-demand world and Urgent.ly is offering roadside assistance at the press of a button.”

What’s Driving Search Marketers To Become Full Stack Campaign Managers? (August 18, 2015)
MediaPost: “This trend of search marketers morphing into full stack campaign managers (or full stack biddable media engineers, if you prefer) isn’t new, but it’s definitely getting traction today.”

US E-Commerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail (August 18, 2015)
Marketing Land: “E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality, the Census Bureau of the Department of Commerce reported Monday.”

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