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Daily News: GroundTruth’s New Ad Model, Google’s Business Descriptions, Mobile Video

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GroundTruth’s New Ad Model Promises Actual in-Store Sales (March 15, 2018)
LSA Insider: “GroundTruth was the first company to introduce a “cost per visit” (CPV) mobile ad model almost exactly a year ago.”

Latest eMarketer Social Forecast Shows Shifting Platform Use (March 15, 2018)
eMarketer: “Nearly 200 million people, or 60.5% of the US population, will use a social network at least once a month this year, up 2.6% over 2017.”

Google adding business descriptions in Google My Business & local panel (March 14, 2018)
Search Engine Land: “Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel.”

Mobile Video Tops 60% Of Video Plays Globally (March 14, 2018)
MediaPost: “Overall, video consumption was up significantly in 2017 compared to 2016, although there were striking differences in how and where consumers chose to view short-form and long-form content.”

SEO Tools Provider @MarketGoo Now Available in #Vendasta Marketplace (March 14, 2018)
Hosting Journalist: “SMBs and Agencies using MarketGoo’s tools will be able to run SEO reports and assess “easy-to-read” results that would help guide their digital strategy and attract and retain new customers.”

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