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Daily News: GroundTruth’s New Ad Model, Google’s Business Descriptions, Mobile Video

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GroundTruth’s New Ad Model Promises Actual in-Store Sales (March 15, 2018)
LSA Insider: “GroundTruth was the first company to introduce a “cost per visit” (CPV) mobile ad model almost exactly a year ago.”

Latest eMarketer Social Forecast Shows Shifting Platform Use (March 15, 2018)
eMarketer: “Nearly 200 million people, or 60.5% of the US population, will use a social network at least once a month this year, up 2.6% over 2017.”

Google adding business descriptions in Google My Business & local panel (March 14, 2018)
Search Engine Land: “Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel.”

Mobile Video Tops 60% Of Video Plays Globally (March 14, 2018)
MediaPost: “Overall, video consumption was up significantly in 2017 compared to 2016, although there were striking differences in how and where consumers chose to view short-form and long-form content.”

SEO Tools Provider @MarketGoo Now Available in #Vendasta Marketplace (March 14, 2018)
Hosting Journalist: “SMBs and Agencies using MarketGoo’s tools will be able to run SEO reports and assess “easy-to-read” results that would help guide their digital strategy and attract and retain new customers.”

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