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Daily News: Google’s Mobile-First Index Arrives, SMBs ‘DIT’ Websites, Social Commerce Is Here

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google’s ‘Mobile-First Index’ Est Arrivé! (March 26, 2018)
LSA Insider: “Google is saying that there will continue to be a single index; however mobile content will ultimately be favored and be the primary source of snippets for mobile users.”

Survey: 50% of SMBs ‘DIT’ Their Websites (March 26, 2018)
LSA Insider: “With websites still a critical tool for purchase research, a new survey of 351 SMB owners from The Manifest showed 91% plan to upgrade their website in some way throughout the upcoming year.”

Smart Home Device Ownership Hits 49% (March 26, 2018)
MediaPost: “Smart home devices are catching on in the U.S., with a third of consumers now owning two or more smart home devices, according to a new study by GfK Research.”

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration (March 26, 2018)
Marketing Charts: “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC.”

Why Google Shopping is dominating retail search marketing (March 26, 2018)
Search Engine Watch: “Google Shopping ads – commonly referred to as Product Listing Ads, or PLAs – are considered to be a key means of engaging consumers early and boosting new customer acquisition.”

Social Commerce Is Here, But Is It Ready for the Mainstream Consumer? (March 23, 2018)
Adweek: “Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present.”

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