Daily News: Google’s Mobile-First Index Arrives, SMBs ‘DIT’ Websites, Social Commerce Is Here

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google’s ‘Mobile-First Index’ Est Arrivé! (March 26, 2018)
LSA Insider: “Google is saying that there will continue to be a single index; however mobile content will ultimately be favored and be the primary source of snippets for mobile users.”

Survey: 50% of SMBs ‘DIT’ Their Websites (March 26, 2018)
LSA Insider: “With websites still a critical tool for purchase research, a new survey of 351 SMB owners from The Manifest showed 91% plan to upgrade their website in some way throughout the upcoming year.”

Smart Home Device Ownership Hits 49% (March 26, 2018)
MediaPost: “Smart home devices are catching on in the U.S., with a third of consumers now owning two or more smart home devices, according to a new study by GfK Research.”

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration (March 26, 2018)
Marketing Charts: “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC.”

Why Google Shopping is dominating retail search marketing (March 26, 2018)
Search Engine Watch: “Google Shopping ads – commonly referred to as Product Listing Ads, or PLAs – are considered to be a key means of engaging consumers early and boosting new customer acquisition.”

Social Commerce Is Here, But Is It Ready for the Mainstream Consumer? (March 23, 2018)
Adweek: “Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present.”

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