Daily News: Google’s ‘Medic’ Algo Update, Smart Ads vs. Resellers, Uberall Partners with TripAdvisor

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google’s Latest Algorithm Change Impacts Health Vertical & Others (August 15, 2018)
LSA Insider: “Since Google’s August 1 algorithm update experts have identified a health and medical category emphasis.”

Will Google’s Smart Ads Kill the Reseller Channel? (August 15, 2018)
LSA Insider: “Resellers can use these new technologies (Smart Ads) to reduce their costs and focus on doing a better job of servicing accounts and increasing their margins.”

Survey: 72% Want Discounts on Social Media, 18% of Marketers Prioritize this Content (August 15, 2018)
LSA Insider: “New research suggests a disconnect between the types of content marketers prioritize and the content consumers want.”

Uberall Partners With TripAdvisor for Multilocation Reputation Management (August 15, 2018)
Street Fight: “Uberall has partnered with TripAdvisor to help large brands track, monitor, and evaluate their online reputations across hundreds of locations in real-time.”

Analysts say Amazon’s advertising business will surpass AWS by 2021 (August 14, 2018)
Marketing Land: “Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.”

‘Localizing” Brands, Circa 2018: A Discussion with MomentFeed’s Robert Blatt (August 14, 2018)
Local Onliner: “In some stores, the local manager still handles the full arsenal of a store’s digital efforts, including e-commerce, social media, content marketing, paid search, and managing customer ratings and reviews.”

A Third Of Digital Marketers Say They Don’t Invest In Online Advertising (August 14, 2018)
MediaPost: “Only two-thirds (66%) of digital marketers “spend time and money” on online advertising, according to results of a 2018 survey of 501 digital marketers.”

What Are The Subtle Differences Between Gen-Z And Millennials Offline Brands Need To Know? (August 13, 2018)
GeoMarketing: “Foursquare study finds Gen Z is actually more likely than other generations to visit major fast food and casual dining chains.”

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