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Daily News: Google’s ‘Medic’ Algo Update, Smart Ads vs. Resellers, Uberall Partners with TripAdvisor

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google’s Latest Algorithm Change Impacts Health Vertical & Others (August 15, 2018)
LSA Insider: “Since Google’s August 1 algorithm update experts have identified a health and medical category emphasis.”

Will Google’s Smart Ads Kill the Reseller Channel? (August 15, 2018)
LSA Insider: “Resellers can use these new technologies (Smart Ads) to reduce their costs and focus on doing a better job of servicing accounts and increasing their margins.”

Survey: 72% Want Discounts on Social Media, 18% of Marketers Prioritize this Content (August 15, 2018)
LSA Insider: “New research suggests a disconnect between the types of content marketers prioritize and the content consumers want.”

Uberall Partners With TripAdvisor for Multilocation Reputation Management (August 15, 2018)
Street Fight: “Uberall has partnered with TripAdvisor to help large brands track, monitor, and evaluate their online reputations across hundreds of locations in real-time.”

Analysts say Amazon’s advertising business will surpass AWS by 2021 (August 14, 2018)
Marketing Land: “Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.”

‘Localizing” Brands, Circa 2018: A Discussion with MomentFeed’s Robert Blatt (August 14, 2018)
Local Onliner: “In some stores, the local manager still handles the full arsenal of a store’s digital efforts, including e-commerce, social media, content marketing, paid search, and managing customer ratings and reviews.”

A Third Of Digital Marketers Say They Don’t Invest In Online Advertising (August 14, 2018)
MediaPost: “Only two-thirds (66%) of digital marketers “spend time and money” on online advertising, according to results of a 2018 survey of 501 digital marketers.”

What Are The Subtle Differences Between Gen-Z And Millennials Offline Brands Need To Know? (August 13, 2018)
GeoMarketing: “Foursquare study finds Gen Z is actually more likely than other generations to visit major fast food and casual dining chains.”

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