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Daily News: Google’s Cloud Text-To-Speech, LinkedIn Video Ads, Micro-Moments in Hyperlocal SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities (March 29, 2018)
LSA Insider: “During this webinar, Cameron Peebles, CMO at inMarket, talked about how location data and related strategies can help marketers understand consumer behaviors and retail preferences.”

Google Launches AI-Powered Text-To-Speech Advancements (March 29, 2018)
GeoMarketing: “Cloud Text-To-Speech sees Google applying AI and neural networks to make speech processing 1000x faster.”

LinkedIn is introducing auto-playing video ads (March 29, 2018)
TechCrunch: “In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats.”

What’s the Latest With the Video Ad Experience? (March 29, 2018)
Marketing Charts: “Media buying decision-makers view the consumer experience as the biggest challenge facing video advertising today.”

Hyperlocal SEO: How to Optimize for Micro-Moments (March 29, 2018)
Search Engine Journal: “User intent has shifted from passing curiosity to the existence of dozens of micro-moments in which a few quick taps on a mobile phone uncover the information needed.”

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