Daily News: Google Simplifies Online Booking, CRM at Heart of SMB Tech Stack, Oath’s First 100 Days

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Simplifies Online Booking Adoption through GMB (October 23, 2017)
LSA Insider: “Any online bookings coming through Google will be reported in GMB analytics.”

Is CRM the Heart of the New SMB Cloud-Tech Stack? (October 20, 2017)
LSA Insider: “From the SMB perspective, CRM solutions appear to be one of the gateways to the cloud.”

The UPS Store Aims To Help Small Businesses ‘Close The Deal’ (October 20, 2017)
MediaPost: “The campaign hopes to make it easier for local businesses to sell more, offering new strategies and printing services.”

“We are the biggest digital publisher in the world” – Oath’s First 100 Days (October 20, 2017)
Mobile Marketing: “The newly-minted firm has made considerable steps in uniting its disparate parts, and has already put its resources behind innovative campaigns and ventures.”

Five ways technology can help retailers connect online marketing to offline sales (October 20, 2017)
ClickZ: “Consumers are using search engines, review sites and social media to assess and select products before heading in-store to complete the transaction.”

Google Attribution Rolls Out To Thousands Of Marketers (October 20, 2017)
MediaPost: “Google is rolling out an attribution model it introduced in May, powering the platform with machine learning.”

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