Daily News: Google Releases ‘Bulletin’, What Local Marketers Must Know in 2018, Digital Advertising Tips

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Bulletin: What the Heck Is It? (January 26, 2018)
LSA Insider: “Google Bulletin is an app intended to help people tell “local stories,” “by capturing photos, video clips and text right from your phone, published straight to the web.”

Replay: What Local Marketers Must Know in 2018 (January 26, 2018)
LSA Insider: “In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space.”

Back to the basics: Beyond ranking factors (January 26, 2018)
Search Engine Land: “Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.”

How creating relevant experiences can boost your clicks on local search ads (January 26, 2018)
Search Engine Watch: “We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers.”

10 tips to stay ahead in digital advertising (January 26, 2018)
Marketing Land: “Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.”

Advertisers are finding new places for ads with the rise of voice technology (January 26, 2018)
Recode: “This is a pivotal time to be in the media business, thanks to the lightning-fast changes in technology that keep opening up new avenues.”

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