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Daily News: Google, Local Search and SMBs, Facebook Prioritizing Local, Live Video & Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google, Local Search & SMBs: How Marketers Can Tie Them Together (January 30, 2018)
LSA Insider: “Micromoments have become a central search type, and what’s more, consumers are increasingly taking local results as a given.”

Facebook Says It Will ‘Prioritize’ Local News and Content in the Feed (January 30, 2018)
LSA Insider: “Facebook impliedly sees local news content as being more relevant and of higher quality than non-local content.”

3 Charts: Understanding Research Online, Buy Offline Behavior (January 30, 2018)
LSA Insider: “Consumer surveys and behavior data are essential to understand today’s multi-media consumer and develop marketing plans and tactics accordingly.”

Zoho Releases Bolster its “Business Operating System” Platform (January 30, 2018)
LSA Insider: “Cloud software provider Zoho rolled out two product releases and one update today that advance its strategy of being a one-stop resource for businesses to run their operations entirely in the cloud.”

DialogTech Now Tracks Call Conversions in Bing (January 30, 2018)
DialogTech: “The new integration enables search marketers to view call data within Bing Ads and optimize for what drives the best conversions, online and over the phone.”

Google publishes comprehensive guide to featured snippets (January 30, 2018)
Search Engine Land: “Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.”

Introducing the ‘content conversation’: The new twist in content marketing using live video (January 29, 2018)
Marketing Land: “Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.”

How Amazon Go Will Drive Brands to Develop New Ways to Target Customers (January 29, 2018)
Adweek: “Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies.”

Measuring Media Driving In-Store Foot Traffic In Multichannel Campaigns (January 29, 2018)
MediaPost: “Marketers are just about there — that is, having the ability to measure in a multichannel campaign the type of media that drives foot traffic into a store.”

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