Daily News: Google Gets Ultimatum, Push Messages Increase Retention

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

France Gives Google 15 Days To Apply Right-To-Be-Forgotten To Global Results (June 12, 2015)
Search Engine Land: “France is putting pressure on Google to apply the Right to Be Forgotten (RTBF) globally “to all domains” by issuing an ultimatum.”

Report: Push Messages Result in Greater User Retention (June 12, 2015)
SocialTimes: “Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention and user abandonment.”

Mobile bookers more valuable than those on desktop: report (June 12, 2015)
Mobile Commerce Daily: “Mobile bookers are eclipsing the value of those who book via desktop, with consumers on smartphones 47 percent more likely to book more than three trips than their computer counterparts, according to a survey from Criteo and Phocuswright.”

FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines (June 12, 2015)
Marketing Land: “The U.S. agency updates its FAQ page for endorsement requirements for the first time since 2010. The new guidance could precede a crackdown.”

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase (June 12, 2015)
Street Fight: “A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed ‘micro-moments’ and they are changing the ways consumers research and buy.  It’s becoming increasingly imperative that local businesses influence and capture consumers during these moments.”

Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly (June 11, 2015)
Search Engine Land: “Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s served through Bing Ads.”

Twitter tests out location-based search for tweets, photos, and videos (June 11, 2015)
VentureBeat: “Twitter has started testing out new pages to look through tweets and photos from specific locations.”

Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (June 11, 2015)
Re/code: “Jack Dorsey is back as Twitter CEO on an interim basis, but he’ll continue to keep his chief executive role at his payments company Square, too.”

SMBs Fail to Focus on Branding Upon Launch (June 11, 2015)
eMarketer: “Looks matter for small and medium-sized businesses (SMBs). Among US SMB owners and managers polled in May 2015 by 99designs, 87% agreed that positive customer perceptions of their brands were important, and 63% said that how customers viewed their brands was very important. . . It comes as somewhat of a surprise, then, that SMBs admitted to spending little time focusing on branding when starting up.”

Scaling Programmatic Advertising With Dynamic Ads (June 11, 2015)
Marketing Land: “Collecting data is easy — finding smart ways to use it to deliver better, more compelling ads to customers is much more difficult. That’s where dynamic ads come in, as columnist Matt Ackley explains.”

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