Daily News: Google Builds +250K SMB Websites, Online vs. Offline Shopping, ‘Crappy’ Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017)
LSA Insider: “Google has created SMB websites across multiple markets, including more than 16K in the US.”

Data: 46% of Consumers Prefer Online Shopping Channels (July 20, 2017)
LSA Insider: “54% of consumer prefer to shop in a physical store, while 46% prefer other, non-traditional methods of shopping.”

TripAdvisor Study Shows Room for Growth in Restaurant Marketing (July 20, 2017)
Street Fight: “Only 17% of restaurateurs say they have a dedicated employee for marketing and just 1% use an outside marketing consultant.”

My Recent Depressing Realization about All This Crappy ‘Content Marketing’ (July 20, 2017)
Screenwerk: “I was struck by an epiphany of sorts about all the content, surveys and reports that I’m constantly receiving from tech companies and PR folks.”

Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads (July 19, 2017)
Search Engine Land: “Google, Bing Ads and Amazon are all seeing growth in shopping ads.”

Amazon’s new Spark social feed wants to be ‘Instagram for products’ (July 19, 2017)
Marketing Land: “New offering from the e-commerce giant is a pragmatic and creative move.”

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