Daily News: Google Beats Revenue Expectations, Instagram to Open Up to All Advertisers

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Will Newspaper Companies Find Revival in Local Video? (July 17, 2015)
Street Fight: “Ten years from now newspapers will be delivering more local video programming than TV stations.”

3 Months Later: Measuring Impact of Google’s Mobilegeddon Search Algorithm Change (July 17, 2015)
LSA Insider: “But a couple of recent studies based on a broad look at the impact of Google’s algorithm change confirm the importance of mobile sites.”

Instagram to Open Platform to All Advertisers This Fall (July 17, 2015)
eMarketer: “Instagram is rolling out a lot of new ad products in a very short time, including direct-response ads, the ability to buy ads via an API (application programming interface), as well as enhanced targeting.”

Report: Half Of Top 100 Digital Properties’ Audiences Are Now Mobile-Only (July 16, 2015)
Marketing Land: “More than 90 percent of Millennials have smartphones and spent 50 to 100 percent more time on mobile than PC.”

Google Beats Expectations With $17.7 Billion, Mobile And YouTube Revs Grow (July 16, 2015)
Marketing Land: “Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74.”

Groupon Joins Food Delivery Wars (July 16, 2015)
BIA/Kelsey: “Groupon today announced it would join the online food delivery space, acquiring Baltimore-based OrderUp, which has O&O and affiliated delivery service in 40 markets.”

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