Daily News: Google AdWords Call-Only Campaigns, Email Marketing Budgets, Mobile Video Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Build Your Skills: Google AdWords Call-Only Campaigns for Local Marketers (April 9, 2019)
LSA Insider: “For some time now, the majority of paid search clicks and impressions have been on mobile devices, and for the last two quarters, mobile paid search spending has eclipsed desktop spending.”

Email Budgets Are Going Up For Almost 46% (April 9, 2019)
MediaPost: “Email marketing budgets are going up this year — at least for some brands. A new study by Litmus shows that 45.9% of companies will increase their email spending overall.”

Gen Z prefers Instagram when hearing from brands, Piper Jaffray says (April 9, 2019)
Mobile Marketer: “Generation Z contributes about $830 billion to U.S. retail sales each year, with spending up about 1% from a year ago, making this group an important one for brands to reach, according to the Piper Jaffray report.”

Breaking Down Mobile Video Ad Spending (April 8, 2019)
eMarketer: “This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile.”

Here’s why it is important to have a cohesive mobile customer experience (April 8, 2019)
Marketing Land: “In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when a company attempts to meet the minimum requirement of starting with a clean, mobile experience, but then links to other non-responsive digital properties to complete a task or continue a user’s journey.”

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