Daily News: GoDaddy & Yelp Integration, Attribution Challenges, Visual Search & Local

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019)
LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform.”

Could machine learning solve attribution challenges? (May 16, 2019)
MarTech Today: “Many marketers feel the frustration on a day-to-day basis, and attribution disparities often expose larger organizational challenges. If marketers can’t demonstrate to their leadership the ROI behind their digital marketing, how can they ask furthered martech investments?”

Amazon Scores Well With Online Shoppers (May 15, 2019)
MediaPost: “To say Amazon has a monopoly on ecommerce might now be something of an understatement. In fact, a staggering 81% of U.S. consumers now consider Amazon to be their go-to retailer, according to a new report from Adtaxi. At least for now, a majority of consumers seem to be happy with Amazon’s dominant position in the marketplace.”

Mobile ad spending rises 29% on video growth, study says (May 15, 2019)
Mobile Marketer: “PubMatic, whose analysis consists of crunching the numbers on more than 13 trillion advertiser bids on its platform per month, confirms other reports that show significant growth of video ads on mobile platforms.”

Visual Search and Local: A Match Made in Mountain View (May 15, 2019)
Street Fight: “One of our top picks for potential augmented reality killer apps is visual search. Its utility and frequency mirror that of search and hit several marks for potential killer-app status. It’s also monetizable, it’s a natural fit for local discovery, and Google is highly motivated to make it happen.”

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