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Daily News: GoDaddy Acquisition, Structured Data for Local SEO, Local Search Industry Optimism

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GoDaddy Acquires Main Street Hub, Now Offers Social Management to Its 17MM SMBs (January 24, 2018)
LSA Insider: “Located in Austin, Texas, Main Street Hub provides small businesses with an all-in-one source for managing social networks.”

Study: 35% of Voice Assistant Users Have Made a Purchase Using Their Device (January 24, 2018)
LSA Insider: “Currently, one in six Americans owns a smart speaker and adoption of these devices is on the rise.”

Google on Structured Data for Local SEO (January 24, 2018)
Search Engine Journal: “Structured data markup provides a convenient method of indicating where an office is located.”

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience (January 24, 2018)
Street Fight: “For the uninitiated, gamification is a way to use game-like elements in a marketing strategy.”

Local search industry optimistic about 2018 — but less likely to hire (January 24, 2018)
Search Engine Land: “Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.”

Reach score: A suggested standard for local marketing (January 24, 2018)
Marketing Land: “Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.”

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