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Daily News: GMB’s Impact on 100 Brands, 5 Services Agencies Must Provide, Facebook & WhatsApp

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries (December 13, 2017)
LSA Insider: “A new study from Brandify explores how Google My Business (GMB) is impacting brands and industries.”

Replay: 5 Marketing Services Your Agency Must Provide in 2018 (December 13, 2017)
LSA Insider: “In a recent LSA webinar, Yext explored five marketing services agencies must provide in 2018.”

Facebook Enables WhatsApp Button for Boosted Posts (for SMBs) (December 13, 2017)
LSA Insider: “Facebook announced this morning that users will be able to click a button in an ad and interact with a business through WhatsApp.”

Sponsored Content: Marketers Should Analyze What Happens on Inbound Calls to Improve ROI (December 13, 2017)
LSA Insider: “Marketers who still haven’t added inbound calls to their customer journey analytics should make that a priority in 2018.”

Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs (December 13, 2017)
Street Fight: “Cisco provides a number of services that can be used by SMBs that are in growth mode, adding new locations and requiring new connectivity and security capabilities.”

Constant Contact Offers New Email Tools For SMBs And Nonprofits (December 12, 2017)
MediaPost: “Constant Contact has added several new features designed to help small businesses and nonprofits to create custom email marketing campaigns.”

Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing (December 12, 2017)
Digiday: “Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses.”

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