Daily News: Global Marketing Forecast, Facebook’s Video Tools, First-Time vs. Repeat Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Global Marketing Forecast To Hit $1.3 Trillion This Year (August 23, 2018)
MediaPost: “While global digital advertising and marketing revenue will continue to record strong low-double-digit percentage gains this year and next, traditional advertising and marketing will rise by slight gains this year and in 2019.”

Facebook rolls out mobile-first video creation tools for advertisers (August 23, 2018)
Marketing Land: “Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.”

First-Time Purchases Most Likely to Happen In-Store; Repeat Ones At A Marketplace (August 23, 2018)
Marketing Charts: “Shoppers are more likely to buy something they’ve never purchased before in a store than at an online marketplace such as Amazon or eBay, according to a study from Salesforce and Publicis.Sapient.”

Survey shows digital-native Gen Z prefers in-person interaction with brands (August 23, 2018)
Marketing Dive: “Because Gen Z grew up with social media and technology, marketers may assume that these so-called digital natives are digital- or mobile-focused.”

Report shows YouTube and Google video ranking algorithms differ widely (August 22, 2018)
Search Engine Land: “A new report shows that there’s little correlation between ranking well in YouTube search and doing the same in Google video carousels.”

Forrester: Video ad spending will hit $103B by 2023 (August 22, 2018)
Mobile Marketer: “The new Forrester research underscores how marketers are continuing to shift their digital marketing budgets toward video as viewership increases.”

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