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Daily News: Global Advertising Forecast, The Dynamic Consumer’s Journey, Predictive Analytics

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Out-of-Home Holding Its Own Amid Digital Onslaught (March 27, 2018)
LSA Insider: “Agency Zenith has released its global advertising forecast through 2020, envisioning strong growth in many markets.”

The dynamic consumer’s journey & how to add value (March 27, 2018)
MarTech Today: “In the current environment, marketers may get the impression that consumers are hostile to data-driven advertising and content.”

DialogTech Deepens Integration with Adobe Experience Cloud (March 27, 2018)
DialogTech: “The new and enhanced integrations with Adobe Analytics Cloud and Adobe Marketing Cloud enable digital marketers to use call analytics to personalize customer experiences and grow revenue.”

Google’s core algorithm update: Who benefited, who lost out, and what can we learn? (March 27, 2018)
Search Engine Watch: “Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs.”

7 Ways a Mobile First Index Impacts SEO (March 27, 2018)
Search Engine Journal: “The mobile first index can be seen as a logical response to how users have changed.”

Facebook’s local news prioritization in News Feed now rolling out globally (March 27, 2018)
Marketing Land: “Users across all locations and languages may now be seeing more localized news in their Facebook News Feed.”

How Much Data Collection Is Too Much? Inside the Murky World of Predictive Analytics (March 26, 2018)
Adweek: “Facebook’s 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting.”

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