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Daily News: Future of Location, “Moment-Based” Targeting, Demystifying Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Come See the Future of Location at the 2016 Place Conference (August 5, 2016)
LSA Insider: “It’s becoming increasingly clear to marketers that location is about so much more than ‘geofencing.’”

How ‘Moment-based’ Targeting Will Impact Local Advertising (August 5, 2016)
Street Fight: “We started to invest in mobile because it let advertisers reach someone in specific places and moments not possible with online or TV.”

Demystifying the concept of ‘attribution’ in digital marketing (August 4, 2016)
Tech Crunch: “With the advent of new marketing options, multi-touch attribution is not just a luxury but a necessity —  if CMOs ever expect to optimize their marketing budgets.”

Google app now delivering restaurant reviews & best-of lists for local searches (August 4, 2016)
Search Engine Land: “Starting today in the U.S., Google says food- and drink-related searches will now return reviews from top critics and include best-of lists.”

Two announcements show how location intelligence and proximity are entering marketing mainstream (August 4, 2016)
Marketing Land: “Gimbal and Swirl tools designed for marketers, not developers or IT departments.”

Zeta Interactive acquires Acxiom’s marketing division, Impact (August 4, 2016)
Marketing Land: “Purchase adds scale, data analytics capabilities and ‘marquee clients’ to the customer acquisition/CRM business.”

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