Daily News: Functional Content Strategies, SEO and Link Building, Video Viewing on Mobile Devices

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’ (February 14, 2018)
LSA Insider: “Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience still has its benefits in the eyes of customers.”

Facebook’s fight against spam and clickbait and what it means for advertisers (February 14, 2018)
Marketing Land: “Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment.”

How to Create a Functional Content Strategy (February 14, 2018)
Search Engine Journal: “The great thing about content marketing is that it has a knack of working for you as long as everything you create is built with the user in mind.”

How Brick-And-Mortar Brands Can Use Identity Resolution To Build Traffic (February 13, 2018)
GeoMarketing: “Identity resolution is the process of connecting people, data, and devices at any level of granularity and across any channel in order to garner insight from interactions with your brand.”

SEO Experts Speak Out On Link Building (February 13, 2018)
MediaPost: “Overall, local SEO experts say link building is effective for boosting local businesses search rankings, but 35% believe it will become more difficult in 2018.”

78% of Video Content to be Screened Via Mobile Devices, Marketing Study Predicts (February 12, 2018)
Small Business Trends: “In the first-ever report of its kind from eMarketer, a global digital video forecast predicts 78.4 percent of viewers will use their mobile phones to watch digitally streamed content in 2018.”

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